01/ THE OPPORTUNITY
WHEN CULTURE BECOMES COMMUNITY
The FIFA World Cup created a rare cultural moment that brought the region together. Partnering IKEA with the American Dream Mall helped in becoming a part of that energy - meeting fans where they are, creating memorable experiences, and turning engagement into long-term loyalty and growth.
Limited access to emotionally engaged audiences
Need for scalable local market integration
Rising competition for experiential attention
Need for cost-efficient acquisition systems
02/ THE EXPERIENCE ECOSYSTEM
DESIGNING A SYSTEM PEOPLE MOVE THROUGH
03/ KEY RESULTS
