01 / THE OPPORTUNITY
Designing a Brand Ecosystem
The FIFA World Cup generated unprecedented attention across the New York and New Jersey market. Rather than relying on a single activation, IKEA partnered with American Dream to create a connected ecosystem of experiences, from VIP hospitality and creator engagement to retail activations and loyalty acquisition designed to meet consumers at every stage of the fan journey.
Increase brand visibility within a 2M+ visitor environment
Drive IKEA Family enrollment and engagement
Create memorable, shareable brand experiences
Establish a scalable partnership model for future experiential activations
02 / THE EXPERIENCE ECOSYSTEM
DESIGNING A SYSTEM PEOPLE MOVE THROUGH
03 / KEY RESULTS
