Cobblestone Software

As a Content Marketing Specialist at CobbleStone Software, I closely supported and contributed to the development and execution of an integrated marketing strategy across social media, email, and digital channels. I focused on simplifying complex SaaS and contract lifecycle management concepts into clear, approachable messaging that resonated with B2B audiences at different stages of the buyer journey. I collaborated cross-functionally with marketing, sales, and product teams to align content with demand-generation goals, supported campaign planning and execution, and analyzed performance data to inform ongoing optimization. My work helped improve content clarity, strengthen cross-channel alignment, and support lead-generation efforts.

Supporting an Integrated B2B Marketing Strategy

Challenge

CobbleStone Software needed to communicate complex SaaS solutions in a way that was clear, engaging, and aligned across channels to support demand generation.

I closely supported and contributed to an integrated marketing strategy by translating technical concepts into accessible, value-driven content across social, email, and gated assets.

Strategic Approach

The work improved message clarity, strengthened cross-channel alignment, and supported more effective lead-generation efforts.

Impact

  • Improved cross-channel alignment

  • Stronger content clarity and engagement

  • Support of integrated demand-generation efforts

Metric Callouts