Finding Joy Collective

As an Event & Social Media Marketing Strategist at Finding Joy Collective, I led social media strategy and content execution to support talent storytelling and brand growth. I collaborated closely with artists, creators, and internal stakeholders to develop content that felt authentic, culturally relevant, and platform-native. My role included shaping content frameworks, guiding creative direction, managing day-to-day social execution, and supporting campaign moments that elevated both individual talent and the agency’s overall brand presence.

Human-Centered Storytelling for Talent-Led Brands

Finding Joy Collective needed a cohesive social media presence that elevated its talent roster while clearly articulating the agency’s mission in a crowded creative landscape.

The Challenge

I developed a talent-first content strategy centered on authentic storytelling. This included highlighting artists, behind-the-scenes moments, and culturally relevant narratives tailored to each platform, while maintaining a consistent brand voice.

Strategic Approach

The refined approach strengthened brand clarity, increased engagement, and positioned Finding Joy Collective as a culture-forward talent agency.

Impact

  • Increased social engagement

  • Improved content consistency across platforms

  • Enhanced talent visibility

Metric Callouts

Social Media