IKEA

At the local marketing specialist level at IKEA Elizabeth, I led social, influencer, and experiential campaigns designed to connect digital engagement with in store conversion. My work focused on building campaigns that aligned with commercial goals while still feeling natural to the platform and relevant to the audience.

Campaigns included influencer collaborations, student and community partnerships, in-store activations, and social-first event promotion, all measured against traffic, loyalty enrollment, engagement, and revenue performance.