As the Local Marketing Specialist at IKEA Elizabeth, I lead localized social and digital marketing initiatives that bridge IKEA’s global brand strategy with meaningful, community-driven storytelling. I oversee organic social strategy, short-form video, event promotion, influencer partnerships, and loyalty-focused campaigns designed to drive engagement and participation. My role involves close collaboration with internal cross-functional teams and external community partners to plan, execute, and amplify integrated campaigns. Through a combination of creative storytelling, strategic planning, and performance tracking, I help strengthen brand relevance, increase loyalty awareness, and support omnichannel impact.
IKEA
Social Strategy with Community & Omnichannel Impact
Social efforts needed to translate IKEA’s global brand values into meaningful, locally relevant storytelling that drove both engagement and in-store action.
Challenge
Fully integrated social-first retail marketing strategy that connected influencer, affiliate research, owned storytelling, loyalty acquisition, and in-store digital amplification into one measurable ecosystem.
Strategic Approach
Increased loyalty awareness, event participation, omnichannel sales, and strengthened community connection.
Impact
Measured engagement, visitation impact, loyalty growth.
Evaluated cost per engagement.
Analyzed performance of short-form vs static creative.
Used insights to refine future campaigns.
Metric Callouts
