Rutgers Future Scholars

As Community Manager and Social Media Coordinator for Rutgers Future Scholars, I led organic social media strategy and content execution focused on student storytelling, program milestones, and community impact. I managed day-to-day social content, coordinated messaging across initiatives, and worked closely with internal stakeholders to ensure content aligned with program goals while remaining engaging, accessible, and audience-first.

By centering student voices and community impact, social media became a tool for awareness, connection, and engagement across diverse audiences.

Purpose-Driven Social That Builds Community

Rutgers Future Scholars needed to communicate a mission-driven academic program in a way that felt accessible, engaging, and human across social channels.

The Challenge

I led organic social storytelling that centered student voices, program milestones, and community impact—translating institutional goals into audience-first content.

Strategic Approach

Social became a meaningful channel for awareness, participation, and community pride, helping strengthen program visibility and engagement.

Impact

  • Growth in student-focused engagement

  • Increased awareness of program initiatives

  • Stronger community participation

Metric Callouts

Social Media