The Orchard, Sony

As a Content Creator at The Orchard, Sony's premier global music distribution and artist services platform, I played a key role in shaping digital campaigns that amplified the voices of independent artists and labels. Collaborating closely with a Project Coordinator, I developed multimedia content and innovative marketing strategies for high-profile artists, ensuring each campaign resonated with its target audience.

My work spanned the creation of visually striking videos, graphics, and promotional materials that aligned with social media best practices, enhancing engagement and audience growth. By strategically planning content across platforms like Instagram, Spotify, and Twitter, I drove impactful digital campaigns that strengthened brand visibility and artist recognition. Through creativity and a data-driven approach, I contributed to campaigns that connected artists with their audiences while supporting The Orchard's mission of empowering independent creators.